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ABOUT THE COURSE
Art Business Course – 8 Week Course, Convergence/Alexandria This is
a dynamic and interactive eight-week training program in art business, marketing and entrepreneurship for emerging and mid-career
artists of all media including art educators and creative entrepreneurs.
The
workshops are energizing and inspiring, and filled with practical
business knowledge and skills, personal learning experience,
art business
resources and hand-outs, role-plays, peer-review and portfolio review
opportunities.
This
course is tailored for emerging and mid-career artists who have: - An artist portfolio (bio, statement, resume)
- A clear idea of what type of art business
the artists are interested to pursue
- High motivation to develop a marketing strategy and plan for
their business
All other artists are recommended to take the Artist
Portfolio Course, or Art Project Incubator prior
to enrolling in this program.
This business and marketing course is fairly intensive, and requires weekly 2-4
hours of self-study and assignments, internet and recommended Web Sites research, and a comprehensive presentation of the
marketing plan during the graduation.
The artists will jump right in the process of identifying their biz mission, audience,
niche, art products, services and prices and the strategy to market them. The last two weeks will be spent on putting all
research, content and strategies together into a comprehensive yet simple marketing/business plan for the artists' business.
LOCATION
Entrepreneurship
Academy for Artists at Convergence 1801 N. Quaker Ln Alexandria,
VA 22302
DATES - Monday, March 30, April 6, 13, 20, 27, May 4, 11, 6:30-9:00 PM
- Monday, May 18 (Graduation/Marketing Plan Presentation) - 6:30-9 PM
- Class size: Limited to 8 students
TUITION Course Tuition includes: Individual business assessment to identify strengths, assets, passion and areas
for development, focus or improvement Marga Art Business Course Guide and Workbook
- $45 value 8 small-group and interactive workshop sessions including Portfolio + Marketing Plan Presentation and Feedback Graduation Reception and Certificates Email access to Marga throughout the course Complimentary subscription to Marga’s ArtBiz Link for Call for Entries, Artist
Opportunities, Residencies and Awards
RESULTS - WHAT YOU WILL GAIN FROM THIS WORKSHOP
The artists complete the full training program with: A professional digital and print portfolio
including an updated bio, statement, resume, art samples and more A strategic marketing
plan with specific and tangible goals Personalized
marketing and communication strategies to gain more customers and art sales Knowledge
and Practical Advice in using Online and Offline Marketing and Networking Strategies to Generate more Sales Enhanced
Confidence Positive Attitude and
Focus on Individual and Business Goals Networking Skills and Ability to Introduce
Your Business in less than 30 sec. A Support Network of like-minded Artists and Art Professionals Time Management Strategies and Skills Referrals to Break into
the Arts Market A Certificate in Art Entrepreneurship by Entrepreneurship Academy
for Artists Complimentary subscription
to Marga’s ArtBiz Link for Call for Entries, Artist Opportunities, Residencies and Awards
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The course syllabus includes information about the course, the instructor and coach, the materials and assignments required to graduate
from this course.
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