I. Course Information
COURSE TITLE: Art Business Course with Marga Fripp – Ignite Your Passion for Art and
Entrepreneurship and Realize Your Potential
LOCATION
Entrepreneurship Academy for Artists
Located at Convergence
1801 N. QUAKER LN.
ALEXANDRIA, VA 22302
http://www.artbizacademy.com/
II. Instructor and Coach Information
Marga Fripp, an art marketing coach, journalist
and entrepreneur has over 13 years experience in marketing, art management, media relations, gender, leadership and entrepreneurial
development.
Over the past 6 years, Marga Fripp has provided coaching and training to hundreds of emerging and
mid-career artists from all disciplines, helping them to find their voice and pursue art business careers and endeavors. She
is also the President of Empowered Women International, an organization that promotes the arts and cultures of immigrant women and creates sustainable livelihoods through
the arts.
To contact Marga, email cfripp@aol.com or call: 301-693-1346. More at http://www.artbizacademy.com/, http://www.ewint.org/
III. Text, Readings, Materials, Assignments
· Marga’s ABC - Art Business Course Guide and Workbook(complimentary with enrollment in Marga’s Course)
·
Internet Research and Recommended Web Sites
·
Assignments are given at the end of each class. All
assignments prepare participants to work on building their digital and print portfolio, and marketing plan. Prepare to spend
2-4 hours each week to study, research and work on your art business assignments
· Each participant will have maximum 10 minutes to present the portfolio and marketing plan strategy
during the last class and receive feedback.
IV. Course
Descriptions/Objectives
GENERAL DESCRIPTION
The
ABC of art business is revealed in a dynamic and interactive eight-week training program in art business, marketing and entrepreneurship
for emerging and mid-career artists of all media including art educators and creative entrepreneurs.
The workshops are energizing
and inspiring, and filled with practical business knowledge and skills, personal learning experience, art business resources
and hand-outs, role-plays, and peer-review and portfolio review
opportunities.
The course requires artist
participants to conduct weekly Internet research, read the course materials, and work on specific assignments in order to
develop their digital and print portfolio and a strategic action marketing plan.
COURSE GOALS
- Equip artists with marketing, entrepreneurial
knowledge and strategic thinking to develop a marketing plan and effectively focus their time and talent on marketing their
art;
- Brainstorm, research and analyze successful artists, art businesses, and art market trends to assist
course participants to identify their own niche and client/audience, and develop art products and services
that generate revenue;
- Develop a professional digital and print portfolio that includes an artist biography,
a professional resume, artist statement, high quality prints of the artist’s works and additional appropriate information.
V. Course Calendar/Schedule
1. Artist
Entrepreneur – the roadmap to building your career and business as an artist
·
Individual business assessment to identify strengths,
assets, passion and areas for development, focus or improvement
· Are you ready for the life of an artist entrepreneur? What it takes to run your
own art business and accomplish your vision, goals and dreams
·
Present your art and your business
dream/idea to a new audience (bring art samples and/or portfolio)
· Time Management – Analyze your current schedule and life style, identify time
traps and remedies, and learn to focus on priorities
2. The Art of Telling Your Story to Inspire Action - Artist Portfolio
Development (Print and Digital Portfolio)
· Review and revise your Artist Statement,
Biography and Resume
· Select and organize art that goes in your
digital and print portfolio
· Collect and organize all other PR materials
for your portfolio
· Gather all portfolio materials and create
your final print/digital portfolio
·
Presentation
and Introduction to Galleries and Art Communities to sell or promote your work
· Learn how to read call for entries; research and learn more about the curator/juror
·
Learn how to turn your digital portfolio into a web
site or blog
3. Your Business Vision and the Goals that Make It Happen – Solidify your
business idea; find your niche and speak like a Pro
· About your business – Articulate your mission, products and/or services
·
Analyze current challenges and develop
strategies to counteract them
·
Discover Your Niche
·
Goals Development
·
Describe your current client profile
·
Develop and Practice Your Elevator
Pitch
4. Competition, Customers, Brand, Pricing and Your Art Products/Services
·
Clients: Customers/Audience/Collectors
- Develop, attract & retain a client base
· Competition - Study your competition and learn from the best about marketing strategies
that work and where/how to find your clients
· Distribution Channels – research, brainstorm and analyze best markets to sell
your art
·
Business Identity and Branding
·
Art Products and Services – analyze
your art style and art products, and identify a series of additional art products and services that can become the bread
and butter of your business
· Pricing System
5.
Online + Offline Communication and Marketing Strategies to build a dedicated customer base and add new prospects to your list
·
Website and Website providers
·
Art Networking and e-Communities for
Artists
·
E-mail broadcasting, blogging, social
networks
·
Write e-articles, free reports, podcasts
and create short films
·
Introduce Your Art to Art Communities, Galleries,
Museums and Shops
·
Enter art in juried shows
· Artist in Residence Opportunities, Artist Fellowships, Awards
· Organize special events, open studio and house parties
6.
Promotion, Publicity and Networking
·
Your Art Business Presentation and
Identity – Biz Card, Logo, Letterhead, Tagline, Colors, Publicity Materials/Giveaways, etc: Your Business Brand
·
Networking and Business Follow Up
·
Community Participation and Philanthropy
7. Media Relations, Media Kit and Press Release
·
How to approach art magazine for a
special feature
· How to talk to and develop a relationship with media
·
Media Pitch – How to write your
Press Release
·
The Unspoken Power of Pictures
·
Press/Media Kit
8. Portfolio + Marketing
Plan Presentation and Graduation
· Presentations: Portfolio + Marketing Plan Strategy Presentation and Feedback
· Art Business Course Certificates and Graduation
Each artist will have maximum 10 minutes to present their portfolio and marketing
plan strategy. Artists will receive feedback from Marga Fripp, class peers and a visiting guest expert.
IMPORTANT
This schedule is tentative and subject to change depending upon the progress of the class.
VI. Course Policies
1. Arrive 5-10 minutes before the class starts, but do not be late. All classes will start sharp at 6:30 pm, and end
at 9 pm
2. Complete all your weekly assignments, and prepare a print and digital portfolio,
and a marketing plan
3. Graduation certificates will be offered upon completion of all assignments and
development of individual artist portfolio and marketing plan
VII. Refund Policies for Tuition Fees
A
$25 per course administrative fee is charged for all refunds except when the course is cancelled, discontinued, or rescheduled.
A full refund
less the $25 administrative fee is given if notice is received within three business days before the start date of the course.
No refunds are given after the course begins or within less
than three days before the start date of the course.
VIII. Conclusion
The course book includes information on all sections of the course,
self-study exercises and worksheets, and additional articles and resources to help artists study, analyze their own careers,
marketing strategies and businesses, and craft their own roadmap for success.
IX. Praise for Marga’s Art Business Course
Marga is energetic, knowledgeable, interesting, inspiring and a “no non-sense” coach.
I have learned so much from her through coaching and as a student in the Academy’s Art Biz Course. Now I can focus on
my dreams and my passion, and I know how to put my vision into words. Thank you Marga for your gift of direction! (Cynthia Cole, Lyric Soprano
and Artistic Director of the 7 Sopranos: http://www.7sopranos.com/)
In just a few short weeks I feel more
confident and I have more clarity in where we are going than I have in the last two years of doing business. Armed with the
tools Marga has given me through her Art Business Course and the marketing plan I created in the class, I feel confident and
ready to go out and “share” Convergence with the world. (Lisa Hawkins, Pastor & Artistic Director
Convergence - http://www.convergenceccf.net/)
Marga’s Art Business Course was
an amazing, challenging opportunity. It opened my eyes to all possibilities that I can create with my photography. It pushed
me to those first steps, face my fears and walk them and through them. Thank you Marga! (Rita Hadley, Photographer)
